Product Ratings in Dynamic Ads Increased Sales Efficiency by 19% ~3 min
Feedback, reviews, unboxing videos, and tips in social networks. Customers consider all these features before making a purchase. And the more complex and expensive the product, the more time a customer spends studying the experiences of others with that product. Together with the iConText agency, the Aitarget team developed and launched a Facebook campaign with product ratings for Askona, Russia’s largest manufacturer of anatomic mattresses and sleep products. Keep reading to learn how we increased Askona’s revenue and sales by 19%.