Insights

How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving costs down, automatically
Insights Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
How to Set up Social Media Ads Before Christmas
Insights How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
How to get more sales on Black Friday using Instagram and Facebook
Insights How to get more sales on Black Friday using Instagram and Facebook~10 min
With less than a month until Black Friday, Aitarget shares tips from e-commerce brands about getting ready for the sales stampede
Nine Rules of Instagram Promotion for Small and Medium Business
Insights Nine Rules of Instagram Promotion for Small and Medium Business~5 min
Aitarget reveals the main «not to dos» for Instagram and share tips on effective promotion on the platform
Six Podcasts for Marketers
Insights Six Podcasts for Marketers~4 min
It’s hard to follow all trends, cases, and changes in digital marketing. You need to read dozens of articles every day to find interesting and useful information. However, there’s a way to keep up wit...
Personal Messaging
Insights Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
No production, no problem: how to increase conversions with YouTube ads personalisation
Insights No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs