6 New Tools for Group Admins ~3 min
In his humanitarian manifesto, Mark Zuckerberg announced the new mission for Facebook: giving people the power to build community and bringing the world closer together.
An important part of delivering on the mission is supporting group admins, who are real community leaders on Facebook. Facebook is adding several new features to help these people grow and manage their groups:
With Group Insights they are now able to see real-time metrics around growth, engagement, and membership — such as the number of posts and times that members are most engaged.
Metrics that will be available:
- New Members: the number of new members added in the past 28 days and growth rate.
- Posts, Comments, and Reactions: the total number of posts, comments and reactions, and how that compares to a prior period. You can select from multiple time periods.
- Popular Times: a graph charting the activity level by the time of day and day of the week. This can help determine best times to post content or host group events.
- Top Posts: posts with most likes, comments and views during the selected time period.
- Top Contributors: most actively posting and commenting members in the past 28 days. This could be an opportunity to recognize or give back to those who contribute most.
- Age and Gender: a breakdown of your group members by gender. This could potentially influence the way you market, run ad targeting, and communicate.
Filtering membership requests
Admitting new members is one of the most time-consuming things ever. So there is a way now for group admins to sort and filter membership requests by common categories like gender and location and then accept or decline all at once.
Removed member clean-upTo help keep their communities safe from bad actors, group admins can now remove a person and the content they’ve created within the group, including posts, comments and other people added to the group, in one step.
Scheduled postsGroup admins and moderators can easily schedule created posts for a specific day and time.
Group to group linkingFacebook is beginning to test group-to-group linking, allowing group admins to recommend similar or related groups to their members. This is just the beginning of ways that we’re helping bring communities and sub-communities closer together.
Facebook groups for Online LearningIf you are an admin of a Facebook group listed as school or class you may have recently noticed that you can add course units that link to one another.
As group members work their way through the units, their efforts are tracked by a progress bar.