Resources

This is a short e-library of your absolutely must-read resources on advertising in the social networks that belong to Facebook and Snapchat. From beginners to experts, the list will come in handy to everyone who is looking to learn about, run and improve their social media ad campaigns.

Basics

The terms

In order to get to know the advertising terms and notions used by Facebook, please start with the Glossary.

Advertising tools

Here is the list of tools you use for launching ads on Facebook, Instagram, Messenger, WhatsApp, YouTube, and Snapchat.

Major resources

These are the official social networks’ blogs and pages with the key information for businesses using social media for marketing.

Facebook and Snapchat marketing partners

These companies provide services and tools for advertisers to enhance their social media ads – from better/easier making of creatives to optimised/customised measuring of their performance.

Advertising policies and community standards

Here is the list of advertising policies, community standards, guidelines, and terms of service for each platform.

Facebook

Instagram

Messenger

Snapchat

WhatsApp

Tips on social media ads

Explore these resources to master Facebook, Instagram, Messenger and Snapchat ads.

Facebook

Instagram

Messenger

Snapchat

WhatsApp

Courses and guides

Here is the list of free educational resources open to all-level advertisers, including webinars.

Facebook

Instagram

Messenger

Snapchat

Get inspired

Facebook

Instagram

Messenger

Snapchat

WhatsApp

Help and support

Here are help centres, FAQs and communities for each platform. Also, in case of ad issues, feel free to contact Aitarget at info@aitarget.com.

Facebook

Instagram

Snapchat

WhatsApp

How-to videos

These videos come in handy to those who’d rather watch than read.

Facebook

Instagram

Old videos about Dynamic Ads (potentially dated, but could be useful)

Payments and Billing

Facebook

Instagram

Snapchat

WhatsApp

News and updates

Discover the latest advertising news on Facebook, Instagram, Messenger, Snapchat and WhatsApp.

Aitarget

Facebook

Instagram

Messenger

Snapchat

WhatsApp

Ad creation tools and debuggers

Aitarget

Facebook & Co

Snapchat

Aitarget's expertise