#
#case study
Theme
Social Network
Vertical
Level

Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce
Insights Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce~3 min
Aitarget, a Facebook marketing partner, managed to decrease cost per purchase for 139DEC’s online store by 70% simply by making a few improvements to the settings of their Facebook and Instagram c...
Dynamic Life of Your Campaigns
Insights Dynamic Life of Your Campaigns~4 min
How to launch constantly updating ads for banks and brokerage services? Aitarget and BCS Broker test on Dynamic Ads analogue that does not need a catalog
Connect the Dots: Get Real Business Results in New Markets with Facebook Ads
Insights Connect the Dots: Get Real Business Results in New Markets with Facebook Ads~4 min
Aitarget helped TwoDots gaming studio double ad spend and increase Geo segmentation by 8x without hiring additional media buyers
Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving Costs Down, Automatically
Insights Driving Costs Down, Automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
Personal Messaging
Insights Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
No production, no problem: how to increase conversions with YouTube ads personalisation
Insights No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs
Personalisation You Can Bank On
Insights Personalisation You Can Bank On~4 min

How Tinkoff Bank and Aitarget collaborated on personalised ads to lower costs while reaching out to a younger target audience.

Giving Special Care with La Roche-Posay
Insights Giving Special Care with La Roche-Posay~5 min
How personalised video ads helped a premium skincare brand be more attuned to its customers.
MegaFon Triples Its Volume
Insights MegaFon Triples Its Volume~5 min
Telco company multiplies its success with Carousel in Instagram Stories
Getting Personal: a Capital.com Case Study
Insights Getting Personal: a Capital.com Case Study~5 min
How Aitarget’s innovative tools saw a trading app hyperpersonalise its videos to great effect
Snapping up Success
News Snapping up Success~4 min
Aitarget shares its Snapchat insights and expertise at AdSummit Kyiv 2018
Scentbird Takes Flight
Insights Scentbird Takes Flight~8 min
How to scale ads spend from $30k to $400k within one year with automation strategy
Double Cream: Collection and Dynamic Ads Synergy
Insights Double Cream: Collection and Dynamic Ads Synergy~3 min
Aitarget and KUPIVIP, the largest Russian player in the field of e-commerce, became the first in the Russian market to launch Facebook advertising using the new format of Collections for Dynamic Ads.

Facebook Marketing Partners: How They Can Help Businesses
Aitarget Tech News Facebook Marketing Partners: How They Can Help Businesses~5 min
We are excited to announce that Aitarget have earned the Facebook Marketing Partner badge for Creative Platform, which complements the badge for Advertising Technology that we received in 2016. Facebo...
Effective targeting on Facebook: How to reach your audience
Insights Effective targeting on Facebook: How to reach your audience~5 min
Facebook algorithms are constantly changing and getting smarter. And because of Machine Learning, approaches to acquisition have also had to change. Below you’ll learn which tactics remain effective i...
How to Manage Product Sets
Aitarget Tech News How to Manage Product Sets~2 min
No more pausing ads. Use our new product set editor in the Aitarget Tech Tool.
Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce
Insights Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce~3 min
Aitarget, a Facebook marketing partner, managed to decrease cost per purchase for 139DEC’s online store by 70% simply by making a few improvements to the settings of their Facebook and Instagram c...
Facebook has made an in-built CRM for leads
Tutorials Facebook has made an in-built CRM for leads~3 min
You can edit and group contacts and re-interact with people directly on Facebook
Dynamic Life of Your Campaigns
Insights Dynamic Life of Your Campaigns~4 min
How to launch constantly updating ads for banks and brokerage services? Aitarget and BCS Broker test on Dynamic Ads analogue that does not need a catalog
Connect the Dots: Get Real Business Results in New Markets with Facebook Ads
Insights Connect the Dots: Get Real Business Results in New Markets with Facebook Ads~4 min
Aitarget helped TwoDots gaming studio double ad spend and increase Geo segmentation by 8x without hiring additional media buyers
Social Spikes, CPM Plummets. Yet Your Ad Spend May Go to Waste
Tutorials Social Spikes, CPM Plummets. Yet Your Ad Spend May Go to Waste~3 min
Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.
How to Maximize Your Profits from Instagram and Facebook Ads
Insights How to Maximize Your Profits from Instagram and Facebook Ads~4 min
What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?
Protect and Enhance Your Brand: Why You Need Facebook Business Manager
Insights Protect and Enhance Your Brand: Why You Need Facebook Business Manager~8 min
Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager
5 Instagram Business Features You Probably Didn’t Know About
Tutorials 5 Instagram Business Features You Probably Didn’t Know About~2 min
Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared
Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
New brand safety controls for advertisers
News New brand safety controls for advertisers~0 min
Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%