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#case study
Social Network
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Vertical
Level

Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving costs down, automatically
Insights Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
Personal Messaging
Insights Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
No production, no problem: how to increase conversions with YouTube ads personalisation
Insights No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs
Personalisation You Can Bank On
Insights Personalisation You Can Bank On~4 min

How Tinkoff Bank and Aitarget collaborated on personalised ads to lower costs while reaching out to a younger target audience.

Giving Special Care with La Roche-Posay
Insights Giving Special Care with La Roche-Posay~5 min
How personalised video ads helped a premium skincare brand be more attuned to its customers.
MegaFon Triples Its Volume
Insights MegaFon Triples Its Volume~5 min
Telco company multiplies its success with Carousel in Instagram Stories
Getting Personal: a Capital.com Case Study
Insights Getting Personal: a Capital.com Case Study~5 min
How Aitarget’s innovative tools saw a trading app hyperpersonalise its videos to great effect
Snapping up Success
News Snapping up Success~4 min
Aitarget shares its Snapchat insights and expertise at AdSummit Kyiv 2018
Scentbird Takes Flight
Insights Scentbird Takes Flight~8 min
How to scale ads spend from $30k to $400k within one year with automation strategy
Double Cream: Collection and Dynamic Ads Synergy
Insights Double Cream: Collection and Dynamic Ads Synergy~3 min
Aitarget and KUPIVIP, the largest Russian player in the field of e-commerce, became the first in the Russian market to launch Facebook advertising using the new format of Collections for Dynamic Ads.
Linguistic Twist
Insights Linguistic Twist~5 min
A success story about promoting a mobile app for learning foreign languages ​​on Facebook and Instagram
Business Breakfast at Snapchat
News Business Breakfast at Snapchat~6 min
Many advertisers are aware of Snapchat’s potential, but they are yet to get a piece of the pie. We created this event with Snapchat to demonstrate the power of Snapchat ads
Greed(y) Is Good!
Insights Greed(y) Is Good!~3 min
Aitarget is pleased to introduce its new program, AI Budget Allocation, which redistributes campaign budgets to the most effective ads with the epsilon-Greedy Algorithm
Five Times the Installs at 30% less CPI with Dynamic Creative
Insights Five Times the Installs at 30% less CPI with Dynamic Creative~3 min
How Facebook’s black box widens reach while slashing costs

Social spikes, CPM plummets. Yet your ad spend may go to waste
Tutorials Social spikes, CPM plummets. Yet your ad spend may go to waste~3 min
Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.
How to Maximize Your Profits from Instagram and Facebook Ads
Insights How to Maximize Your Profits from Instagram and Facebook Ads~4 min
What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?
Protect and enhance your brand: why you need Facebook Business Manager
Insights Protect and enhance your brand: why you need Facebook Business Manager~8 min
Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager
5 Instagram Business Features You Probably Didn’t Know About
Tutorials 5 Instagram Business Features You Probably Didn’t Know About~2 min
Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared
Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
New brand safety controls for advertisers
News New brand safety controls for advertisers~0 min
Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving costs down, automatically
Insights Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
How to Set up Social Media Ads Before Christmas
Insights How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
Whiteout: a guide to Facebook’s fresh Business Manager interface
News Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min
Aitarget presents the what, where and hows of the new interface
How to boost your organic Carousel posts on Instagram with Ads Manager
Tutorials How to boost your organic Carousel posts on Instagram with Ads Manager~2 min
Aitarget’s how-to guide to get benefits from an Instagram update
How to get more sales on Black Friday using Instagram and Facebook
Insights How to get more sales on Black Friday using Instagram and Facebook~10 min
With less than a month until Black Friday, Aitarget shares tips from e-commerce brands about getting ready for the sales stampede
Nine Rules of Instagram Promotion for Small and Medium Business
Insights Nine Rules of Instagram Promotion for Small and Medium Business~5 min
Aitarget reveals the main «not to dos» for Instagram and share tips on effective promotion on the platform
Six Podcasts for Marketers
Insights Six Podcasts for Marketers~4 min
It’s hard to follow all trends, cases, and changes in digital marketing. You need to read dozens of articles every day to find interesting and useful information. However, there’s a way to keep up wit...
Personal Messaging
Insights Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
No production, no problem: how to increase conversions with YouTube ads personalisation
Insights No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs