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#creatives
Insights
Lifting Your Ad Results to New Levels: Part 2~8 min
Going higher with more tips for effective real estate ads from Aitarget, Facebook, JagaJam and Donstroy.
Insights
Lifting Your Ad Results to New Levels: Part 1~7 min
In the middle of March Aitarget teamed up with Facebook and JagaJam, as well as real estate developer Donstroy, to share ideas and exchange best practices in social media ad...
Insights
Dynamic Retargeting on Facebook~7 min
How to set up advertising for already interested users: tips from Aitarget and our experienced e-commerce clients.
Insights
Personalisation You Can Bank On~4 min
How Tinkoff Bank and Aitarget collaborated on personalised ads to lower costs while reaching out to a younger target audience.
Insights
Giving Special Care with La Roche-Posay~5 min
How personalised video ads helped a premium skincare brand be more attuned to its customers.
Insights
Creatives Thinking – Part 2~5 min
The second half of our how-to guide for fintech companies to improve their online creatives and outperform the competition
Insights
Creatives Thinking – Part 1~4 min
Aitarget’s how-to guide for fintech companies to improve their online creatives, address weaknesses, and outperform the competition.
News
Snapping up Success~4 min
Aitarget shares its Snapchat insights and expertise at AdSummit Kyiv 2018
Insights
Double Cream: Collection and Dynamic Ads Synergy~3 min
Aitarget and KUPIVIP, the largest Russian player in the field of e-commerce, became the first in the Russian market to launch Facebook advertising using the new format of Collections for Dynamic Ads.
News
Business Breakfast at Snapchat~6 min
Many advertisers are aware of Snapchat’s potential, but they are yet to get a piece of the pie. We created this event with Snapchat to demonstrate the power of Snapchat ads
Insights
Make Your Video Vertical and Multiply Your In-app Purchases by 6~2 min
A verified way to increase installs by 2.3 times and in-app purchases by almost 6 times simply by optimizing your video format on Facebook and Instagram
Tutorials
Social spikes, CPM plummets. Yet your ad spend may go to waste~3 min
Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.
Insights
How to Maximize Your Profits from Instagram and Facebook Ads~4 min
What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?
Insights
Protect and enhance your brand: why you need Facebook Business Manager~8 min
Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager
Tutorials
5 Instagram Business Features You Probably Didn’t Know About~2 min
Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared
Insights
Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
News
New brand safety controls for advertisers~0 min
Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!
Insights
How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Insights
Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
Insights
How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
News
Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min
Aitarget presents the what, where and hows of the new interface
Tutorials
How to boost your organic Carousel posts on Instagram with Ads Manager~2 min
Aitarget’s how-to guide to get benefits from an Instagram update
Insights
How to get more sales on Black Friday using Instagram and Facebook~10 min
With less than a month until Black Friday, Aitarget shares tips from e-commerce brands about getting ready for the sales stampede
Insights
Nine Rules of Instagram Promotion for Small and Medium Business~5 min
Aitarget reveals the main «not to dos» for Instagram and share tips on effective promotion on the platform
Insights
Six Podcasts for Marketers~4 min
It’s hard to follow all trends, cases, and changes in digital marketing. You need to read dozens of articles every day to find interesting and useful information. However, there’s a way to keep up wit...
Insights
Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
Insights
No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs