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Hello Beauty
Insights Hello Beauty~4 min
In late June, a private business breakfast for beauty was held by Facebook and Aitarget, with special guests of L’Oréal and Scentbird, in a Moscow jazz club.

We have collected the key ins...
Are Your Facebook Ads Battling Themselves?
Insights Are Your Facebook Ads Battling Themselves?~6 min
Improve ad efficiency and results through correct Facebook ad account structure.

Dynamic Life of Your Campaigns
Insights Dynamic Life of Your Campaigns~4 min
How to launch constantly updating ads for banks and brokerage services? Aitarget and BCS Broker test on Dynamic Ads analogue that does not need a catalog
Connect the dots: get real business results in new markets with Facebook ads
Insights Connect the dots: get real business results in new markets with Facebook ads~4 min
Aitarget helped TwoDots gaming studio double ad spend and increase Geo segmentation by 8x without hiring additional media buyers
Social spikes, CPM plummets. Yet your ad spend may go to waste
Tutorials Social spikes, CPM plummets. Yet your ad spend may go to waste~3 min
Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.
How to Maximize Your Profits from Instagram and Facebook Ads
Insights How to Maximize Your Profits from Instagram and Facebook Ads~4 min
What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?
Protect and enhance your brand: why you need Facebook Business Manager
Insights Protect and enhance your brand: why you need Facebook Business Manager~8 min
Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager
5 Instagram Business Features You Probably Didn’t Know About
Tutorials 5 Instagram Business Features You Probably Didn’t Know About~2 min
Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared
Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
New brand safety controls for advertisers
News New brand safety controls for advertisers~0 min
Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving costs down, automatically
Insights Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
How to Set up Social Media Ads Before Christmas
Insights How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
Whiteout: a guide to Facebook’s fresh Business Manager interface
News Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min
Aitarget presents the what, where and hows of the new interface
How to boost your organic Carousel posts on Instagram with Ads Manager
Tutorials How to boost your organic Carousel posts on Instagram with Ads Manager~2 min
Aitarget’s how-to guide to get benefits from an Instagram update
How to get more sales on Black Friday using Instagram and Facebook
Insights How to get more sales on Black Friday using Instagram and Facebook~10 min
With less than a month until Black Friday, Aitarget shares tips from e-commerce brands about getting ready for the sales stampede
Nine Rules of Instagram Promotion for Small and Medium Business
Insights Nine Rules of Instagram Promotion for Small and Medium Business~5 min
Aitarget reveals the main «not to dos» for Instagram and share tips on effective promotion on the platform
Six Podcasts for Marketers
Insights Six Podcasts for Marketers~4 min
It’s hard to follow all trends, cases, and changes in digital marketing. You need to read dozens of articles every day to find interesting and useful information. However, there’s a way to keep up wit...