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Insights Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce~3 min

Aitarget, a Facebook marketing partner, managed to decrease cost per purchase for 139DEC’s online store by 70% simply by making a few improvements to the settings of their Facebook and Instagram c...

Tutorials How Businesses Changed Their Creatives During COVID-19: Best Practices~5 min

Tutorials Facebook has made an in-built CRM for leads~3 min

You can edit and group contacts and re-interact with people directly on Facebook

Insights How to Sell Healthy Lifestyle with Video Ads: Philips Case Study~4 min

Insights Dynamic Life of Your Campaigns~4 min

How to launch constantly updating ads for banks and brokerage services? Aitarget and BCS Broker test on Dynamic Ads analogue that does not need a catalog

Insights Connect the Dots: Get Real Business Results in New Markets with Facebook Ads~4 min

Aitarget helped TwoDots gaming studio double ad spend and increase Geo segmentation by 8x without hiring additional media buyers

Tutorials Social Spikes, CPM Plummets. Yet Your Ad Spend May Go to Waste~3 min

Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.

Insights How to Maximize Your Profits from Instagram and Facebook Ads~4 min

What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?

Insights Protect and Enhance Your Brand: Why You Need Facebook Business Manager~8 min

Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager

Tutorials 5 Instagram Business Features You Probably Didn’t Know About~2 min

Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared

Insights Lower CIR and CPM with different Dynamic Ads~5 min

How to take simple images from the product catalogue to the next level and perform 1.5 times better

News New brand safety controls for advertisers~0 min

Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!

Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min

Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%

Insights Driving Costs Down, Automatically~7 min

How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain

Insights How to Set up Social Media Ads Before Christmas~8 min

It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...

News Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min

Aitarget presents the what, where and hows of the new interface