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#news
News
WhatsApp Business: the New Facebook Page Clone~2 min
By creating a business profile, businesses have the ability to provide useful information to the customers such as address, business description, email address, and website
News
Blocking Offensive Comments and Reducing Spam in Instagram~1 min
Yesterday Instagram introduced two new tools to help keep Instagram a safe place
News
6 New Tools for Group Admins~3 min
New mission for Facebook: giving people the power to build community and bringing the world closer together
News
Launching Instagram Placement for Click to Messenger Ads~2 min
Facebook is focused on providing new ways for people to discover and connect with businesses through Messenger
Tutorials
Meet Facebook Ads Manager for Excel~2 min
Excel Add-in allowing advertisers to automatically download ads data
Tutorials
Social spikes, CPM plummets. Yet your ad spend may go to waste~3 min
Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.
Insights
How to Maximize Your Profits from Instagram and Facebook Ads~4 min
What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?
Insights
Protect and enhance your brand: why you need Facebook Business Manager~8 min
Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager
Tutorials
5 Instagram Business Features You Probably Didn’t Know About~2 min
Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared
Insights
Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
News
New brand safety controls for advertisers~0 min
Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!
Insights
How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Insights
Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
Insights
How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
News
Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min
Aitarget presents the what, where and hows of the new interface
Tutorials
How to boost your organic Carousel posts on Instagram with Ads Manager~2 min
Aitarget’s how-to guide to get benefits from an Instagram update
Insights
How to get more sales on Black Friday using Instagram and Facebook~10 min
With less than a month until Black Friday, Aitarget shares tips from e-commerce brands about getting ready for the sales stampede
Insights
Nine Rules of Instagram Promotion for Small and Medium Business~5 min
Aitarget reveals the main «not to dos» for Instagram and share tips on effective promotion on the platform
Insights
Six Podcasts for Marketers~4 min
It’s hard to follow all trends, cases, and changes in digital marketing. You need to read dozens of articles every day to find interesting and useful information. However, there’s a way to keep up wit...
Insights
Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
Insights
No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs