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#optimisation
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Long story short: campaign budget optimisation
Tutorials Long story short: campaign budget optimisation~3 min
In September, advertisers will see changes to the budget management options in Facebook ad accounts. Campaign budget optimisation (CBO) will become the default setting for most ad accounts.
Lifting Your Ad Results to New Levels: Part 2
Insights Lifting Your Ad Results to New Levels: Part 2~8 min

Going higher with more tips for effective real estate ads from Aitarget, Facebook, JagaJam and Donstroy.

Lifting Your Ad Results to New Levels: Part 1
Insights Lifting Your Ad Results to New Levels: Part 1~7 min

In the middle of March Aitarget teamed up with Facebook and JagaJam, as well as real estate developer Donstroy, to share ideas and exchange best practices in social media ad...

Linguistic Twist
Insights Linguistic Twist~5 min
A success story about promoting a mobile app for learning foreign languages ​​on Facebook and Instagram
Greed(y) Is Good!
Insights Greed(y) Is Good!~3 min
Aitarget is pleased to introduce its new program, AI Budget Allocation, which redistributes campaign budgets to the most effective ads with the epsilon-Greedy Algorithm

Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce
Insights Facebook Campaign Simple Structure Reduces Cost per Action for Ecommerce~3 min
Aitarget, a Facebook marketing partner, managed to decrease cost per purchase for 139DEC’s online store by 70% simply by making a few improvements to the settings of their Facebook and Instagram c...
Facebook has made an in-built CRM for leads
Tutorials Facebook has made an in-built CRM for leads~3 min
You can edit and group contacts and re-interact with people directly on Facebook
Dynamic Life of Your Campaigns
Insights Dynamic Life of Your Campaigns~4 min
How to launch constantly updating ads for banks and brokerage services? Aitarget and BCS Broker test on Dynamic Ads analogue that does not need a catalog
Connect the Dots: Get Real Business Results in New Markets with Facebook Ads
Insights Connect the Dots: Get Real Business Results in New Markets with Facebook Ads~4 min
Aitarget helped TwoDots gaming studio double ad spend and increase Geo segmentation by 8x without hiring additional media buyers
Social Spikes, CPM Plummets. Yet Your Ad Spend May Go to Waste
Tutorials Social Spikes, CPM Plummets. Yet Your Ad Spend May Go to Waste~3 min
Here is a collection of notifications from brands that have reported about their working conditions. Have a look and see if you can’t follow their lead.
How to Maximize Your Profits from Instagram and Facebook Ads
Insights How to Maximize Your Profits from Instagram and Facebook Ads~4 min
What does an advertiser need to know in order to spend money on advertisements that will bring results for the business?
Protect and Enhance Your Brand: Why You Need Facebook Business Manager
Insights Protect and Enhance Your Brand: Why You Need Facebook Business Manager~8 min
Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager
5 Instagram Business Features You Probably Didn’t Know About
Tutorials 5 Instagram Business Features You Probably Didn’t Know About~2 min
Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared
Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
New brand safety controls for advertisers
News New brand safety controls for advertisers~0 min
Facebook improves delivery reports. To see where your ads were shown, you can search by account ID or publisher instead of downloading the whole list. Enjoy!
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving Costs Down, Automatically
Insights Driving Costs Down, Automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
How to Set up Social Media Ads Before Christmas
Insights How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
Whiteout: a guide to Facebook’s fresh Business Manager interface
News Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min
Aitarget presents the what, where and hows of the new interface