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#video ads
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Personal Messaging
Insights Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
Lifting Your Ad Results to New Levels: Part 2
Insights Lifting Your Ad Results to New Levels: Part 2~8 min

Going higher with more tips for effective real estate ads from Aitarget, Facebook, JagaJam and Donstroy.

Lifting Your Ad Results to New Levels: Part 1
Insights Lifting Your Ad Results to New Levels: Part 1~7 min

In the middle of March Aitarget teamed up with Facebook and JagaJam, as well as real estate developer Donstroy, to share ideas and exchange best practices in social media ad...

Personalisation You Can Bank On
Insights Personalisation You Can Bank On~4 min

How Tinkoff Bank and Aitarget collaborated on personalised ads to lower costs while reaching out to a younger target audience.

Giving Special Care with La Roche-Posay
Insights Giving Special Care with La Roche-Posay~5 min
How personalised video ads helped a premium skincare brand be more attuned to its customers.
MegaFon Triples Its Volume
Insights MegaFon Triples Its Volume~5 min
Telco company multiplies its success with Carousel in Instagram Stories

Lower CIR and CPM with different Dynamic Ads
Insights Lower CIR and CPM with different Dynamic Ads~5 min
How to take simple images from the product catalogue to the next level and perform 1.5 times better
How to Keep Cool and Convert Without Overheating the Facebook Auction
Insights How to Keep Cool and Convert Without Overheating the Facebook Auction~8 min
Lessons from Aitarget teaming with OMD MD agency and DIY retailer OBI for a huge test of creatives that increased CTR by 44%
Driving costs down, automatically
Insights Driving costs down, automatically~7 min
How Aitarget and iProspect harnessed automatic bid and ad budget rules to reduce CPM by 28% while growing reach by a third for the M.Video consumer electronics retail chain
How to Set up Social Media Ads Before Christmas
Insights How to Set up Social Media Ads Before Christmas~8 min
It’s the final countdown: only 14 days left till Christmas day. Aitarget has gathered some tips on launching effective ads during the holiday season when the auction is h...
Whiteout: a guide to Facebook’s fresh Business Manager interface
News Whiteout: a guide to Facebook’s fresh Business Manager interface~2 min
Aitarget presents the what, where and hows of the new interface
How to boost your organic Carousel posts on Instagram with Ads Manager
Tutorials How to boost your organic Carousel posts on Instagram with Ads Manager~2 min
Aitarget’s how-to guide to get benefits from an Instagram update
How to get more sales on Black Friday using Instagram and Facebook
Insights How to get more sales on Black Friday using Instagram and Facebook~10 min
With less than a month until Black Friday, Aitarget shares tips from e-commerce brands about getting ready for the sales stampede
Nine Rules of Instagram Promotion for Small and Medium Business
Insights Nine Rules of Instagram Promotion for Small and Medium Business~5 min
Aitarget reveals the main «not to dos» for Instagram and share tips on effective promotion on the platform
Six Podcasts for Marketers
Insights Six Podcasts for Marketers~4 min
It’s hard to follow all trends, cases, and changes in digital marketing. You need to read dozens of articles every day to find interesting and useful information. However, there’s a way to keep up wit...
Personal Messaging
Insights Personal Messaging~7 min
How telco provider Yota teamed with Aitarget and Media Instinct to craft personalised video ads that decreased CPM and CPC
No production, no problem: how to increase conversions with YouTube ads personalisation
Insights No production, no problem: how to increase conversions with YouTube ads personalisation~5 min
Russian DIY retailer “Petrovich” teamed with Google ad technology partner Aitarget to boost conversions 3.5 times while lowering costs
Long story short: campaign budget optimisation
Tutorials Long story short: campaign budget optimisation~3 min
In September, advertisers will see changes to the budget management options in Facebook ad accounts. Campaign budget optimisation (CBO) will become the default setting for most ad accounts.
Hello Beauty
Insights Hello Beauty~4 min
In late June, a private business breakfast for beauty was held by Facebook and Aitarget, with special guests of L’Oréal and Scentbird, in a Moscow jazz club.

We have collected the key ins...